With over 25 years of experience, I have had the privilege of working at the intersection of creativity, technology, and business, continually pushing the boundaries of marketing and entertainment. My passion for innovation, collaboration, and forward-thinking has driven me to develop groundbreaking solutions that resonate with both consumers and brands alike.
I’m often called "The Anti-Technology Technologist®" because of my pragmatic approach to technology. I see it as a tool—something that, when used strategically, can solve complex problems for brands navigating today’s dynamic media landscape. My philosophy has always been that innovation should serve a purpose, not just chase the latest trend.
Throughout my career, I’ve taken on a variety of roles that have allowed me to push creative and technological limits. As SVP Global Director of Creative & Technology at Critical Mass, I focused on bringing cutting-edge ideas to life that drove business growth. My time as Creative Technology Officer at DDB North America saw me leading tech-driven, non-traditional advertising solutions, while as Executive Creative Director at We Are Unlimited, I concentrated on pioneering media initiatives for McDonald's. At Framestore, an Academy Award-winning VFX company, I served as Head of Creative Technology, leading projects that blended creativity and tech in remarkable ways.
One of my proudest achievements is "Field Trip to Mars →," a VR experience that transformed a school bus into a virtual journey to Mars. This project captivated over 100,000 participants and won more than 130 industry awards before being inducted into the permanent collection at the Smithsonian National Air & Space Museum.
In 2019, I co-founded Aux Works Inc., a creative and production consultancy that helps agencies and brands execute innovative projects across all forms of media and entertainment. Aux prides itself on being adaptable, integrating into existing setups to enhance capabilities and produce award-winning work. A standout moment for Aux was collaborating with MediaCom on an animated music video featuring Post Malone and Pokémon, which earned a Cannes Gold Entertainment Lion and reinforced my commitment to creative innovation.
In 2023, I took a personal turn in my career by becoming a Home Improvement Contractor after completing my own kitchen and bathroom remodel. It was a fulfilling experience that highlighted my hands-on passion and versatility beyond the media world.
My journey has always been about igniting creativity, leveraging technology, and fostering successful partnerships. I remain dedicated to shaping the future of media and marketing while embracing whatever challenges and opportunities come next.
Ranked #1 Interactive Creative – One Show 2017
Ranked #8 Creative – One Show 2017