MWC Los Angeles is one of the fastest growing events in the U.S. that brings together leading companies and influential experts from all sectors within the mobile technology industry to advance Intelligent Connectivity – a fusion of 5G, IoT, AI and Big Data. Civic Entertainment Group brought me in to brainstorm on a fresh approach to the traditional B2B trade show.

How you identify your next potential customer usually relies on business cards and traditional methods. Verizon demos multiple 3rd party technologies at MWC and how they fit into their five-step path to 5G. Identifying someone’s interest in one of these technologies can benefit the 3rd part company as well as Verizon. I elevated the typical name badge common at trade shows to include a method were a guest could show interest in a technology in a low-touch way.

B2B trade shows are typically boring. Suits talking to suits. The booths a formulaic. Picked from a catalog and wrapped with generic imaging. What if the booth was more engaging and dynamic. Think more E3 or CES. Entertaining. By using large video-walls comprised of LED panels and engaging imagery, Verizon would stand out amongst the crowd.

B2B does not have to mean “Boring to Boring”.

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